Is SEO Meaningful in Modern Marketing? We are frequently asked this question and have had numerous discussions with our customers about it. What makes more sense: continue to invest in advertising or provide a budget for SEO marketing?
To clarify the benefits of SEO marketing, it is first necessary to explain what SEO marketing is, what it can be used for, and how to carry out SEO marketing successfully.
Strategic SEO Marketing
For strategic SEO marketing questions that can be derived from the marketing mix, the question of which topics, issues, and products you want to present to the relevant target group is particularly relevant. Keyword research is usually derived from this question to clarify the customer’s search terms for which you want to be appropriate. Based on this, the question arises, with which Content you can create a Freeze on the website, and in which part of the website do you want to move so that the search engine carefully indexes and reads this Content when the respective customer searches for them? Previously defined keywords.
On-Page Optimization
Another area of ​​SEO activity is on-page site optimization. Search engines such as Google & Co have very specific requirements for a website to index it and integrate it into their algorithm. All the optimizations on the site itself help SEO marketers place the site better in the generic results. These on-page optimizations include technical, Content, or website structure topics.
Off-page optimization
Another important point in SEO marketing is the so-called off-page optimizations that occur outside the actual website. Google is included in the ranking of Content and also the relevance of Content in the web world. A criterion for measuring relevance is the question of how many links enter and go on a website and how the site relates to the world of the Web. Off-page optimizations aim to generate links and link the site better.
The 3 axes of SEO
Architectural or technical SEO
Is it a part that must be rigorously carried out and must be implemented between your CIO and your digital team?
Reputational or promotional SEO
It is as much technical as a marketing part. It’s about ensuring that your web pages are “embedded” in their ecosystem with relevant links. These links will increase the reputation and traffic of your web pages, and therefore it’s SEO.
Linguistic or editorial SEO
Corresponds to all of your Content: semantic optimization, content marketing, blogging, brand marketing, etc.
You will work on this last axis and your popularity to position yourself on the keywords and queries you have chosen.
These basic SEO metrics are part of SEO marketing tools. Detailed procedures and individual activities evolve and are regularly adjusted. Therefore, the continuous development of SEO marketing is essential, and even experienced SEOs continue to develop continuously.
SEO Competition: Search Engine Optimization in a Competition
Competitions such as an SEO competition offer companies and search engine operators the opportunity to identify vulnerabilities in search and evaluation procedures or their SEO measures. Such competition offers website operators the opportunity to try out new strategies in the context of search engine optimization and to monitor the impact of existing processes.
In an SEO contest (Search Engine Optimization Contest), participants try to be listed far ahead of a search engine with fictitious keywords. The site created by a specific deadline or after a Points System appears in 1st place on the search engine, for example, on Google, wins the SEO contest.
SEO is now one of the main marketing levers available to organizations on the Web. Whether we are at the level of search engine marketing (SEM: search engine marketing); natural or organic referencing (SEO: search engine optimization); paid referencing (SEA: search engine advertising), or referencing resulting from participation in social media (SMO: social media optimization), the stakes of referencing have gradually widened to reach a strategic dimension.
For an organization, it is no longer a matter of achieving “first position on Google“. But developing its visibility on search engines to meet the objectives set up: making itself known. Generating targeted traffic to brand spaces, retaining a specific type of customer, increasing sales, etc. Long focused on the editorial content of websites and then professional blogs. SEO today affects different web content: images, videos, news, localized data, etc. And partly integrates the results of the participation of Internet users on social media.
SEO for different sites
Depending on the types of sites and the associated economic models. “the alchemy of SEO” greatly varies the mix of technical, editorial/vertical optimizations, and Net linking. This article distinguishes between at least blogs, forums, and specialized e-commerce sites. General e-commerce sites, press sites, price comparison sites, local services, banking, and insurance sites.
Can you imagine leafing through a catalog of the Redoubt? Or spend your day shopping for gift ideas? Or search for a product you saw in a TV commercial or your favorite magazine?
Of course not. This idea makes us smile or even evokes memories of grandparents for the youngest.
We can now choose to get the Content that interests us. When it suits us, almost without limits, and simply from our phone. This is the famous ATAWAD principle (Any Time, Anywhere, Any Device). We are no longer forced to endure Content that does not interest us, and in the first place, advertisements.
This reality has been transforming marketing methods for a good fifteen years now. We are evolving from traditional marketing (or outbound marketing). Which consists of bombarding prospects with advertising messages to convince them to buy our products, towards a more subtle approach of inbound marketing. The purpose of which is to arouse the interest of the targeted. And relevant Content then transforms sales through what is called the conversion funnel.
1 thought on “WHAT IS SEO MARKETING”
Id like to thank you for the efforts youve put in writing this blog. I am hoping to check out the same high-grade content by you later on as well. In truth, your creative writing abilities has motivated me to get my own, personal website now 😉